Space NK has reported 79 per cent growth in the category, with an exclusive deal with Rosie Huntington-Whiteley's Rose Inc proving to be a very savvy move indeed: the brand's Blush Divine has already sold out.īut really, the return of blush reflects our desire to look awake without appearing overly 'done'. ![]() ![]() Perhaps it's our renewed obsession with Diana, Princess of Wales' iconic beauty looks, or maybe it's just the fact we're all itching to look put-together on those never-ending Zoom calls, but blush is booming this season. Among a treasure trove of bronzers and highlighters, blusher doesn’t always get a look-in – but now, cheek colour is back.
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